Annual foresight book
Develop and communicate a point of view on the future
Plan is an independent product strategy consultancy based in London. We help leading mobility and consumer tech companies to navigate the early stages of innovation. Founded in 2004, we are a team of researchers, strategists and designers who have earned a reputation for cutting through complexity and offering clear, independent, frank and friendly advice.
We’re known for seeing through conventional wisdom. This helps to see over the horizon more clearly and anticipate how big-picture shifts will impact consumers and product requirements.
We cut through complexity, creating clear, compelling and commercial directions for portfolios and products. These combine an astute point of view on your brand’s ambition with guidance on how to reach it.
Founder Kevin McCullagh’s breadth of knowledge and ability to clarify ambiguity has made him a trusted advisor to innovation leaders. He helps them navigate the future and take their teams with them.