Annual foresight book
Develop and communicate a point of view on the future
We bring clarity to the early stages of innovation
Foresight
We’re known for seeing through conventional wisdom.
This helps to see over the horizon more clearly and anticipate how big-picture shifts will impact consumers and product requirements.
Vision
We cut through complexity, creating clear, compelling and commercial directions for portfolios and products. These combine an astute point of view on your brand’s ambition with guidance on how to reach it.
Leadership
Founder Kevin McCullagh’s breadth of knowledge and ability to clarify ambiguity has made him a trusted advisor to innovation leaders. He helps them navigate the future and take their teams with them.
Our story
Plan is an independent product strategy consultancy based in London. We help leading mobility and consumer tech companies to navigate the early stages of innovation. Founded in 2004, we are a team of researchers, strategists and designers who have earned a reputation for cutting through complexity and offering clear, independent, frank and friendly advice.
Our expertise
Vision
We cut through complexity, creating clear, compelling and commercial directions for portfolios and products. These combine an astute point of view on your brand’s ambition with guidance on how to reach it.
- Product vision
- Value propositions
- Portfolio principles
Leadership
Founder Kevin McCullagh’s breadth of knowledge and ability to clarify ambiguity has made him a trusted advisor to innovation leaders. He helps them navigate the future and take their teams with them.
- Team strategy
- Processes and team principles
- Capability building
Our clients
‘Working with Plan was a pleasure. They supported us in re-strategising the product portfolio and establishing design culture without sending out the big armada like consulting firms normally do. Together with the in-house design team, we could solve very specialized challenges in smart and efficient ways.’
‘What sets Plan apart is a distinctive blend of intellectual rigour; a sharp commercial mindset; an insightful, strategic viewpoint; clear, accessible communication – and sheer common sense. I’ve never worked with people who spend as much time and care crafting the right question as they do curating beautiful answers. Working with Plan is a liberating and inspiring experience.’
‘Plan leap into complex problems and has the skills to understand, untangle and simplify them quickly. Their experience across decades of design and a breadth of industries provides a new perspective to steer teams towards elegant solutions’
‘Plan is brilliant at helping light the path forward. Kevin and team have so much industry experience, lots of great insight, and mix this with a lot of hard work and a great approach to collaboration. It’s always a pleasure to work with them and their output is something we return to again and again.’
Plan is an indispensable as a strategic consultancy. Their astute insights enrich our projects; and they are adept at navigating complex topics and supporting us in identifying actionable outcomes. I find conversations with Kevin highly stimulating and regard him as an exceptional intellectual sparring partner. His team also brings a valuable dynamic to our partnership, going above and beyond traditional consultancy roles.
Featured views
Designers as in-house innovation consultants
It makes sense to add the right kind of designers who have gained skills in…
Luxury rules
The rules luxury brands live by to create and maintain their lustre
The power of an astute brief
Framing problems and setting project goals are critical leadership skills
My worries about the rush to go electric
EVs and the infrastructure they need are not ready yet
Designing a winning product experience strategy
How to position, harmonise and articulate your product portfolio
The power of design principles
Seven steers we use when crafting design principles