Perspectives

Expertise
Topics
Content types
Content types
Strategic foresight
My worries about the rush to go electric

EVs and the infrastructure they need are not ready yet

Experience strategy
The power of design principles

Seven steers we use when crafting design principles

Experience strategy
Designing a winning product experience strategy

How to position, harmonise and articulate your product portfolio

Capability building
WFH – be careful what you wish for

Six pitfalls fo working from home and the case for working together in offices

Proposition design
Navigating the Amazon challenge

How brands can manage the risks and rewards of selling through the dominant online retailer.

Strategic foresight
Innovation After Corona: This does not change everything