Inês Simões
Consultant
Ines is passionate about everything to do with the consumer – their behaviours, needs, mindsets and trends. All in the cause of informing innovations that can break new ground for our clients and their customers.
Before joining Plan, Ines spent time at Path, supporting the strategy team in design research, trend forecasting and brand strategy for a range of FMCG clients, such as Ferrero Rocher, Oppo, Aril and JTI.
She graduated in Product Design at Central Saint Martins, where her final project investigated how to encourage Millennials to look ahead and save for their retirement.
Insider information:
- Secret Comedy Club member
- Native Portuguese
- Savile Row brogue aficionado (ask her about Daniel Day – Lewis)
- Impulsive book buyer
- Happiest on the beach