Kevin founded Plan in 2004. Before this, he was a director at product design consultancy Seymourpowell, where he set up one of the first dedicated design strategy teams in Europe. His clients have included: Airbus, Carl Zeiss, Coca Cola, Coloplast, Deutsche Telekom, Ford, GN Hearing, HP, Hyundai, Lenovo, Logitech, Mars, McLaren, Nokia, Microsoft, Orange, O2, P&G, Samsung, Shell, Sky, Tefal, Toyota, Unilever, Virgin Voyages, Vodafone and Yamaha.

Kevin is never short of an opinion or three, with a background spanning design, engineering, marketing, and social forecasting. Kevin writes, speaks, and chairs conferences on innovation, technology, and design. His writing has appeared in publications including The Wall St Journal, The Daily Telegraph, Fast Company, Design Management Review, Unherd and Blueprint.