Will smartwatches be a hit?

Kevin McCullagh

Some see advantages over smartphones and tablets; others see a niche product

Hands in the air if you think smartwatches are a product whose time has come. Hands in your pockets, or your purses, if you think most consumers would rather keep using their smartphones for their mobile computing, communication and Web-surfing needs.

Smartwatches have already been on the market for several years, but sales haven’t exactly taken off. That could be about to change, now that Apple has started shipping its Apple Watch, a product some market observers think will be the next big thing, much the same as the iPad was.

Doubters, however, think consumers still aren’t ready to embrace yet another small screen or to buy a new device that largely duplicates what their smartphones do now.

Daniel Matte, a wearable-technology analyst at Canalys, a global research and consulting firm, argues that smartwatches will be a hit with consumers. Kevin McCullagh, founder of Plan Strategic Ltd., a product-strategy consulting firm based in London, isn’t too sure about that.

Read the whole article on Wall St Journal

Kevin

Kevin founded Plan in 2004. Before this, he was a director at product design consultancy…

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