Our story
Plan is an independent product strategy consultancy based in London. We help leading mobility and consumer tech companies to navigate the early stages of innovation. Founded in 2004, we are a team of researchers, strategists and designers who have earned a reputation for cutting through complexity and offering clear, independent, frank and friendly advice.
Kevin McCullagh
Founder
Kevin founded Plan in 2004. Before this, he was a director at product design consultancy Seymourpowell, where he set up one of the first dedicated design strategy teams in Europe. His clients have included: Airbus, Carl Zeiss, Coca-Cola, Coloplast, Deutsche Telekom, Ford, GN Hearing, HP, Hyundai, KingFisher Lenovo, Logitech, Lixil, Mars, McLaren, Nokia, Microsoft, Orange, O2, P&G, Samsung, Shell, Sky, Tefal, Toyota, Unilever, Virgin Voyages, Vodafone and Yamaha.
He writes and speaks on foresight, design, innovation and leadership; and has been published in: The Wall Street Journal, The Telegraph, FastCompany, Unherd, Icon, Blueprint and The Design Management Review.