Build clear and compelling product offers
We cut through complexity, creating clear, compelling and commercial directions for portfolios and products. These combine an astute point of view on your brand’s ambition with guidance on how to reach it.
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Outputs
Product vision
Co-creating and communicating your product or portfolio vision based on an incisive point of view on the future.
Value propositions
Designing compelling propositions and bringing ideas to life through visualisation, early prototypes and storytelling.
Portfolio principles
Distilling insights and points of view into clear and coherent principles to guide long-term decision-making.
Case studies
Lead the development of a more ambitious team strategy, and…
Lead the development of a distinctive and inspiring range of…
Design device propositions – with recurring service revenues.
Design, test and refine a digital kerbspace proposition
Design partner coherence and board buy-in
Co-creation of industry leading principles and a communication tool
Trends inspired design language strategy ideas
Growth opportunities inspired by new consumer lifestyles
‘Working with Plan helped me visualise potential futures, and their unique process delivered innovative business concepts.’
‘Consultancies are often guilty of playing back what clients want to hear, but Plan really listened to understand the core of the problem and constructively challenged our assumptions. The quality of the end output was truly exceptional and has significantly moved on our approach to this new proposition.’
‘Plan developed a proposition perfectly aligned to our capabilities, unlike agencies who often create solutions that just won’t fit your business. Our close collaboration was extraordinary and helped us efficiently develop a new strategy. If I had to provide a Net Promoter Score I’d give Plan 10 out of 10.’
‘We brought in Plan to integrate our portfolio’s design positioning with technical features and business cases. Their team worked as an extension of ours, to clarify our portfolio principles and roadmap, and communicate them to the senior leadership team. All with the verve and tenacity I have come to expect by collaborating with Plan over a decade.’
Views
Winners will adapt to local needs, hone operations to suit niches and market nimbly
A few days before I grabbed a beef chilli lunch in London with Sunghan Kim…